Temperature controlled supply chain required for fresh liquids prone to costly disruptions.
The Cold Chain refers to the uninterrupted network of temperature controlled storage and transport systems required to maintain the safety of fresh liquid products.
Relying on refrigerated shipping exposes beverage brands to severe operational disruption risks from reefer breakdown incidents high transport tariffs and rapid product loss.
Moving to dry beverage bases removes all cold chain requirements allowing operations to use standard dry freight shipping to lower logistics overhead.
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Related terms: Ambient Storage, Lead Time, Incoterms