Privacy Policy
Effective Date: 14-April-2025
Company Name: The Base Beverage LLC
Contact Email: sales@thebasebev.com

Privacy Policy
The Base Beverage LLC (hereinafter - the "Company", "we", "us") respects your privacy and is committed to protecting the personal data of our customers, business partners, and users of our website (the "Website"). This Privacy Policy (the "Policy") explains what data we collect, how we process and protect it, and your rights under applicable data protection laws in the United Arab Emirates.

1. Definitions

• Personal Data – any information related to an identified or identifiable natural person.
• Data Processing – any operation performed on personal data, including collection, storage, use, transfer, or deletion.
• User – any individual or entity using our Website or otherwise interacting with the Company, including by placing product orders, submitting inquiries, or participating in marketing activities.

2. Legal Framework
We process personal data in accordance with:

• UAE Federal Decree Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL);
• other relevant regulations governing data protection, commerce, and food safety in the UAE.

3. What Data We Collect
We may collect and process the following categories of personal data:

• Contact Information: name, phone number, email address, delivery address;
• Order Details: product selections, order history, food preferences;
• Business Data: company name, job title, trade license (if applicable);
• Website Usage Information: IP address, browser data, cookies;
• Marketing Preferences: newsletter subscriptions, promotional participation;
• Other Voluntarily Provided Data, such as during feedback, surveys, or promotional activities.

4. Purposes of Data Processing
We collect and use personal data for the following purposes:

• fulfilling food product orders and related services;
• providing information about our products, services, and promotions;
• organizing logistics, delivery, and customer service;
• complying with legal obligations, including food safety and hygiene regulations;
• ensuring website security and preventing fraud;
• conducting marketing and promotional activities (with your consent).

5. Legal Basis for Processing
We process personal data based on the following lawful grounds:

• your explicit consent;
• the necessity of processing for the performance of a contract;
• compliance with UAE legal requirements;
• our legitimate interests, provided they do not override your rights and freedoms.

6. Use of Cookies and Analytics
Our Website uses cookies and similar technologies to:

• ensure proper website functionality;
• analyze user behavior to improve content and user experience;
• remember your settings and preferences.

You can manage your cookie preferences through your browser settings.

7. Disclosure of Personal Data to Third Parties
We may share your personal data with third parties in the following cases:

• Logistics providers to fulfill product deliveries;
• IT service providers, such as hosting or CRM platforms;
• UAE government authorities, when required by law;
• Marketing agencies, but only with your prior consent;
• Legal, audit, or consulting professionals, when necessary to protect our rights.

8. International Data Transfers
If we transfer personal data outside the UAE, it will be done only:

• to countries with adequate levels of data protection as recognized by UAE authorities; or
• with your explicit consent and appropriate safeguards (e.g., contractual clauses).

9. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy, or as required under UAE law. After this period, data will be securely deleted or anonymized.

10. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, alteration, or disclosure. These measures include encryption, firewalls, access controls, and staff training.

11. Your Rights
Under UAE data protection laws, you have the right to:

• access your personal data;
• request correction or deletion of your data;
• withdraw your consent (where applicable);
• file a complaint with the UAE Data Office.

To exercise your rights, please contact us using the contact details provided below.

12. Updates to This Policy
We may update this Policy from time to time. Any material changes will be announced on our Website. We encourage you to review this Policy periodically to stay informed.

13. Contact Us
For questions or concerns regarding this policy or your data, please contact us at:
The Base Beverage LLC
📧 Email: sales@thebasebev.com
📍 Address: 26th St - Al Quoz - Al Quoz Industrial Area 2 - Dubai