Privacy Policy
The Base Beverage LLC (referred to as the "Company", "we", or "us") respects your privacy and is committed to protecting the personal data of our customers, business partners, and website visitors. This policy outlines our procedures regarding data collection, processing, and protection under applicable UAE legislation.
1. Definitions
- Personal Data — Any information relating to an identified or identifiable natural person.
- Data Processing — Operations performed on personal data, including collection, storage, use, or deletion.
- User — Any individual or corporate entity accessing our website or placing commercial orders.
2. Legal Framework
Data processing complies strictly with applicable regulations:
- UAE Federal Decree Law No. 45 of 2021 on Personal Data Protection (UAE PDPL);
- Applicable commercial, trade, and food safety standards in the United Arab Emirates.
3. Data Categories
We process the following categories of business and personal information:
- Contact Information: Name, phone number, corporate email address, and delivery location.
- Order History: Selected SKUs, volume history, and commercial specifications.
- Corporate Data: Company entity name, trade license, and professional title.
- Technical Logs: IP addresses, browser specifications, and cookie preferences.
4. Purposes of Processing
Collected data is used strictly for commercial execution:
5. Legal Basis
Processing is executed based on contractual performance, statutory compliance with UAE law, and explicit consent provided during commercial inquiries.
6. Cookies & Analytics
Essential cookies are deployed to support platform navigation, authentication, and session handling. Analytical tracking is managed via browser settings.
7. Third-Party Disclosure
Information is shared exclusively with authorized operational partners:
- Contracted logistics partners for order delivery;
- Enterprise CRM and cloud infrastructure providers;
- UAE regulatory bodies upon statutory request.
8. Data Retention & Security
Information is stored securely using enterprise encryption protocols and retained only for periods mandated by UAE commercial regulations.
11. Rights & Access
Users maintain full rights to inspect, update, or request the deletion of their personal records under UAE PDPL standards.
13. Corporate Contacts
Direct inquiries regarding compliance and data governance:
The Base Beverage LLC
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